Tech Leaders Adopt White House 'Super Intelligence' Rebrand for AI

Major technology executives are increasingly adopting President Donald Trump’s preferred phrasing of 'super intelligence' in place of 'artificial intelligence,' adjusting public statements, corporate research designations, and product names to align with the administration's branding push.

The shift follows a White House summit where President Trump issued an executive order directing federal agencies to use the term 'super intelligence.' Following the event, Trump posted a statement declaring that the administration considers anyone who uses 'Artificial Intelligence' instead of the new term to be an adversary.

Industry leaders moved quickly to conform to the decree, according to reporting by The Verge (https://www.theverge.com/ai-artificial-intelligence/1009406/silicon-valley-is-falling-in-line-with-trumps-attempt-to-rename-ai). Elon Musk pledged to rename SpaceXAI to SpaceXSI, while Salesforce chief executive Marc Benioff announced hours after Trump's statement that Salesforce would rebrand its AIForce product line to SIForce.

Nvidia chief executive Jensen Huang, who attended the White House summit and has previously characterized AI risk warnings as overstated, similarly incorporated the language into corporate announcements. Nvidia subsequently pledged a $1 billion commitment toward scientific advancement that explicitly cited 'super intelligence research.'

Microsoft chief executive Satya Nadella became the latest industry figure to adopt the terminology. In a recent post advocating for an 'emergency brake' mechanism for advanced models, Nadella repeatedly referred to the technology as 'super intelligence.'

The summit brought together several high-profile tech leaders, including Huang, Nadella, Musk, Meta chief executive Mark Zuckerberg, Alphabet chief executive Sundar Pichai, Amazon founder Jeff Bezos, and Anthropic chief executive Dario Amodei. The rapid alignment reflects broader efforts by technology companies during Trump's second term to foster closer cooperation with the White House following a more contentious relationship during his first administration.