Creator Marketing Platform Noise Raises $5.5 Million in Seed Funding

Noise, a marketing platform that enables everyday consumers to participate in brand campaigns as paid content creators, announced on Wednesday that it has raised $5.5 million in seed funding. The round was led by venture capital firms Capital Midwest, M25, and Girshin Robotics, with additional backing from CapitalizeVC and private angel investors, including tech operators from DoorDash. The investment brings the company’s aggregate funding to $7.2 million, as first reported by TechCrunch.

Founded in 2025 by Chief Executive Officer Diego Kafie alongside co-founders Stu Feldt and Nic Weber, Noise offers an alternative to traditional influencer marketing and digital ad campaigns. The platform allows any individual to download its mobile application and start creating promotional material regardless of their current social media follower count. Creators can browse brief requests posted by businesses and produce video content across major networks, including TikTok, Instagram, Facebook, and YouTube. Brands set campaign budgets and specifications on the platform, allowing marketing campaigns to run automatically across thousands of individual content creators.

Unlike standard influencer agreements that rely on flat upfront rates, Noise compensates creators on a per-view basis after content performance is verified. The company collects a service fee from the funds brands distribute to creators once view milestones are delivered. According to Kafie, top-earning creators on the platform currently make more than six figures annually. The company currently counts 1.5 million creators registered on its system, primarily serving mobile application developers and startups operating on restricted marketing budgets.

The concept for Noise originated from the founders' previous venture, a mobile gaming platform named Playbite, which they operated for two years prior to launching their current startup. While attempting to scale Playbite on a limited budget, the team began manually recruiting its active gamers to produce short promotional videos for social channels. Starting with a group of five users, the cohort expanded to 10, 25, and eventually 100 creators posting daily videos about the app on TikTok, driving a rapid surge in application downloads at a lower cost than hiring established influencers.

To onboard new users, Noise incorporates mandatory educational modules within its application that teach participants foundational skills for creating effective brand-focused video content. Upon completing initial training, newly registered creators gain access to a select set of introductory campaigns. As users complete additional training courses and successfully execute brand assignments, the system unlocks higher-paying campaign opportunities. Brands set their own payment terms, allowing creators to decide individually whether to accept specific campaign briefs.

The company plans to utilize the new funding to enhance its technical product features and recruit additional personnel. Alongside the seed funding, Noise introduced a new feature designated as the Organic-to-Ads program. The system permits client brands to license video assets produced by Noise creators and deploy them as paid advertisement campaigns across Meta and TikTok, supplementing the organic video posts published directly on the creators' personal social accounts.

Noise operates within a growing creator economy infrastructure market, competing alongside platforms such as Billo and JoinBrands. Industry research indicates that roughly 57 percent of young people and over 40 percent of total U.S. adults desire to participate in the content creation economy. By focusing on non-professional content creators, Noise aims to lower customer acquisition costs for brands while enabling first-time digital creators to monetize their social media activity.