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Google Expands News AI Licensing Pilot to Over 400 Publications

The program pays newsrooms to license reporting for experimental summaries and audio digests in Google News, adding partners including CNN, Axios, and the Financial Times.

By The Company Wire3 min read
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Google has expanded its experimental News AI licensing program to more than 400 publications worldwide, adding outlets such as Axios, CNN, the Financial Times, and Forbes, according to a report by The Next Web (https://thenextweb.com/news/google-news-ai-pilot-400-publications-cnn-ft).

The initiative, which launched last December with partners including The Washington Post and The Washington Examiner, pays participating publishers to license editorial content for experimental artificial intelligence tools within Google News. Recent additions also include regional U.S. publishers such as the Charleston Post and Courier, the Texas Tribune, Wyoming-based Oil City News, and newspaper group Shaw Media.

Licensed articles are being used to power AI-generated story previews—in-depth summaries displayed on a publisher's Google News page carrying notices that copy is automated and may contain mistakes, as reported by Nieman Lab. Google is also testing an audio briefing feature within the Google News app that generates customizable audio digests across topics such as world news, sports, and gaming, with links pointing back to cited reporting.

Google has declined to disclose the financial terms of the agreements. A company spokesperson told Nieman Lab that payments under this pilot are not calculated based on how much a publisher's content contributes to an individual AI response, distinguishing it from separate payout structures used for Gemini, AI Mode, and AI Overviews. Google spokesperson Brianna Puccini Duff stated that the initiative is intended to help newsrooms of varying sizes adapt as audience consumption habits change.

For CNN, the agreement marks its first commercial partnership since Paramount Skydance completed its acquisition of Warner Bros. Discovery, Reuters reported. Sam Felix, senior vice president at CNN, told Reuters that the licensing arrangement aligns with the company's effort to protect intellectual property while evaluating generative AI discovery channels. The broader push comes as publishers worldwide demand commercial agreements from technology companies using editorial reporting in generative AI systems.

Separately, Google is testing changes to link visibility across its AI search tools, according to The Verge. The company said inline citations in AI Overviews and AI Mode will appear higher up within generated text blocks more frequently, alongside tests placing links at the top of select answers and adding thumbnail images to reference lists at the end.

Sources

  1. The Next Web

Company: Google

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The Company Wire

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