Leaked Regulatory Filings and Retail Listings Detail Upcoming Apple Beats 360 Headphones

A newly uncovered regulatory submission in South America has provided further evidence that Apple Inc. is preparing to expand its Beats audio division with a new pair of flagship over-ear noise-canceling headphones. The filing comes alongside a series of recent retail listings and high-profile public sightings suggesting an official commercial release may be approaching.

The hardware appeared in the database of Brazil’s National Telecommunications Agency on Thursday, Aug. 20, in a documentation filing spotted by MacRumors. While the regulatory entry did not explicitly state the final marketing name, it logged the device under model number A3577. That identical identifier previously surfaced in a U.S. Federal Communications Commission filing in May, which designated the product as "Bluetooth over-ear headphones" manufactured directly by Apple.

Complementing the regulatory appearances, briefly published retail listings on Amazon UK recently revealed prospective branding and hardware specifications for the unannounced audio gear. According to screenshots documented by members of the r/beatsbydre Reddit community, the headphones may be marketed under the name "Beats 360." The cached store listing described an over-ear design featuring a foldable frame, swappable ear cushions, integrated spatial audio capabilities, and an IPX4 rating for sweat and water resistance.

The retail documentation also outlined significant active noise cancellation enhancements relative to Apple’s current Beats hardware lineup. The prospective Beats 360 model is slated to offer active noise isolation capable of blocking up to 1.75 times more ambient sound than the existing Beats Studio Pro. Accompanying product photos showed a padded headband and earcups covered in a woven mesh material reminiscent of Apple’s premium AirPods Max, alongside a $299 list price and color choices including pink, white, and "sky" blue.

The leaked retail photos closely match physical hardware spotted in public earlier this summer. As highlighted in reporting first published by Mashable Tech, professional soccer players Antonee Robinson, Lamine Yamal, and Lee Kang-in were seen wearing unannounced Beats headphones during the FIFA World Cup that matched the design shown in the Amazon UK screenshots. Furthermore, developer findings inside a recent macOS beta build indicated codenames for two separate Beats devices currently undergoing testing.

If introduced at the leaked price point, the headphones would represent Apple's first new active noise-canceling entry under the Beats banner since 2023. The company last updated the brand's headwear catalog earlier in 2024 with the launch of the $200 Beats Solo 4, an on-ear model that lacks active noise suppression. The $350 Beats Studio Pro, released in 2023, currently stands as the brand's top-tier active noise-canceling offering.

Industry analysts do not expect Apple to showcase the new Beats equipment during its flagship autumn iPhone keynote. Historically, Apple manages product announcements for its Beats subsidiary through stand-alone press releases and coordinated store availability rather than dedicated stage presentations.

The appearance of the Beats 360 hardware coincides with broader supply chain reports surrounding Apple's upcoming hardware pipeline, which includes rumored updates to smart home hardware, Apple TV accessories, and next-generation AirPods. Apple has maintained its standard policy of declining to confirm unannounced product details or regulatory leaks.