Letterboxd Weighs Sale at $300 Million Asking Price, Drawing Interest From A24, Sony, and The New York Times

Social movie-tracking platform Letterboxd is exploring a sale with an asking price above $300 million, according to reporting highlighted by Hacker News (https://www.worldofreel.com/blog/2026/9/24/letterboxd-is-up-for-sale-and-a24-sony-and-the-new-york-times-bidding) citing sources familiar with the matter.

Prospective suitors that have expressed interest in acquiring the platform include entertainment studio A24, Sony Pictures, and The New York Times. The targeted $300 million valuation represents a multiple of roughly 20 times the approximately $15 million Letterboxd is projected to earn this year.

The company was founded in 2011 by New Zealand designers Matthew Buchanan and Karl von Randow to give film enthusiasts a dedicated place to catalog, review, and discuss movies. The platform has expanded rapidly over the past four years, growing its user base from 1.8 million members in 2020 to 30 million today.

Letterboxd operates primarily on a freemium model. While the bulk of its user base accesses the service without charge, the company generates revenue through digital advertising and two subscription tiers: a Pro membership for $19 per year and a Patron tier priced at $49 annually.

Media analyst Ken Doctor described the commercial dynamics to The New York Times, noting that a community combining paying subscribers with an audience sought by advertisers represents "the gold standard of the internet."

Any transaction involving production companies such as A24 or Sony Pictures would likely invite scrutiny regarding platform neutrality and conflict-of-interest concerns around movie ratings, while a deal with The New York Times would place the social network alongside an established newsroom and cultural criticism desk.