Apple Hardware Pipeline Signals Smart Home and Mac Expansions Following Keynote Event
Following its recent product keynote, Apple is anticipated to release additional hardware in late 2026, including M6-powered MacBooks and a new smart home display.
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Apple Adjusts Device Trade-In Valuations Following Flagship Hardware Unveiling
Following its hardware event, Apple updated its trade-in program, reducing top buyback payouts for several previous iPhone models while boosting trade-in valuations for iPads and Macs.
Apple Unveils Apple Watch Ultra 4 Featuring $799 Base Price, Expanded Battery Life, and New S11 Chip
Apple introduced the Apple Watch Ultra 4 at its 'Surprise and Shine' event, retaining a $799 base price while introducing an upgraded Health Sensing System, 50-hour battery life, and S11-powered audio features.
Apple Omits Base Model From iPhone Launch Event, Shifting Focus to Foldable Duo and Pro Series
Apple focused its recent hardware event exclusively on premium models, debuting the iPhone 18 Pro and foldable iPhone Duo while skipping a standard base-model announcement.
Apple Unveils iPhone 18, Foldable Duo, and Updated Wearables Built Around On-Device AI
Apple introduced its newest flagship devices on Wednesday, pitching the iPhone 18 series, Duo foldable phone, AirPods 5, and Apple Watch line as hardware hubs designed to run local artificial intelligence models.
Apple to Introduce Hardware-Based Image Authentication on iPhone 18 Pro to Combat AI Editing
Apple is introducing a new 'Reference Image' mode on the iPhone 18 Pro lineup that cryptographically signs camera sensor data to verify whether photos have been altered by artificial intelligence.
Apple Unveils iPhone 18 Pro and Pro Max Featuring Variable-Aperture Cameras
Apple introduced its new iPhone 18 Pro and iPhone 18 Pro Max flagship smartphones during a presentation at Apple Park, introducing a mechanical variable-aperture lens and updated back glass designs.
Apple Debuts 'Reference Image' Tool on iPhone 18 Pro to Verify Photo Authenticity
Apple introduced Apple Reference Image at its Surprise and Shine event, providing iPhone 18 Pro users with cryptographic proof to verify that photos have not been altered with artificial intelligence.
Apple Debuts iPhone 18 Pro Lineup and Teases Foldable Duo Under New CEO John Ternus
Apple introduced the iPhone 18 Pro and Pro Max alongside a preview of its foldable iPhone Duo at its annual launch event, marking the public keynote debut of new Chief Executive Officer John Ternus.
Apple's Upcoming iPhone 18 Pro Lineup to Start at $1,199 with Reduced Dynamic Island Size
Apple is raising the starting prices for its upcoming iPhone 18 Pro and iPhone 18 Pro Max by $100, while updating the display hardware to feature a smaller Dynamic Island.
Apple Prepares Sept. 9 Launch Event Following John Ternus Executive Succession
John Ternus officially assumed the chief executive role at Apple on Sept. 1, succeeding Tim Cook ahead of the company's Sept. 9 product unveiling event.
Apple Prepares Sept. 9 Event for iPhone 18 Pro and Foldable Ultra Amid Supply Chain Cost Pressures
Apple is set to announce its iPhone 18 Pro tier and its first foldable smartphone on Sept. 9, facing significant memory cost increases that analysts expect will raise retail prices across the flagship lineup.
Early Case Listings Reveal Colorways and Design Renders for Upcoming iPhone 18 Pro and Foldable Ultra
Several accessory manufacturers have published premature product listings for cases designed for Apple's upcoming iPhone 18 Pro, Pro Max, and foldable Ultra devices ahead of next week's official launch event.
