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Apple focused its recent hardware event exclusively on premium models, debuting the iPhone 18 Pro and foldable iPhone Duo while skipping a standard base-model announcement.
Apple introduced its newest flagship devices on Wednesday, pitching the iPhone 18 series, Duo foldable phone, AirPods 5, and Apple Watch line as hardware hubs designed to run local artificial intelligence models.
Apple introduced the iPhone 18 Pro and Pro Max alongside a preview of its foldable iPhone Duo at its annual launch event, marking the public keynote debut of new Chief Executive Officer John Ternus.
Xiaomi and Huawei unveiled their latest foldable smartphones this week, seeking an early advantage over Apple ahead of an expected foldable iPhone announcement.
Apple is set to announce its iPhone 18 Pro tier and its first foldable smartphone on Sept. 9, facing significant memory cost increases that analysts expect will raise retail prices across the flagship lineup.
