Apple Streamlines EU App Store Fee Structure and Relaxes Marketplace Rules

Apple has announced a restructured fee system for iOS developers in the European Union, introducing a streamlined commission model intended to address ongoing friction with European antitrust regulators. As first reported by TechCrunch, the company is replacing its contentious per-install Core Technology Fee with a standardized 5% rate on digital purchases made within software distributed via third-party marketplaces or web browsers.

The revised policy is part of Apple's broader efforts to satisfy requirements set by the EU's Digital Markets Act (DMA). Previous attempts by the tech giant to update its rules had drawn heavy criticism from both software creators and regulatory authorities, who described the initial multi-tiered framework—which included separate store service charges and acquisition fees—as needlessly complex.

Under the newly introduced terms, Apple has lowered its standard commission for transactions using its native in-app payment system from 30% to 26%. The company noted that the vast majority of creators will continue to qualify for a reduced 15% fee through existing initiatives such as the App Store Small Business Program, the Mini Apps Partner Program, the Video Partner Program, or through auto-renewing subscription services after an initial 12-month period.

For developers choosing to incorporate third-party payment processors rather than Apple's built-in billing infrastructure, the commission will now be set at 20%. Developers that participate in Apple's designated small business and partner programs will see that alternative payment processing rate drop further to 10%.

Apple is also imposing a structural commitment on developers regarding payment methods. Once a publisher selects a payment setup—whether relying exclusively on Apple's system, utilizing external options, or implementing a combination of both—they will be required to maintain that designated framework for a minimum of 12 months.

Safety restrictions remain embedded within the updated guidelines. Apple continues to prohibit the inclusion of external payment links inside titles categorized under the Kids section. Furthermore, any users under the age of 18 must receive explicit parental permission before completing any transactions that occur outside the native App Store environment.

In addition to financial fee adjustments, Apple has simplified the process for operating third-party software storefronts in the EU. Previously, interested operators had to demonstrate significant financial backing or prove they had maintained an active Apple Developer Program account for two years while accumulating over 1 million annual installs in the region during the preceding calendar year.

While those legacy criteria remain valid pathways, Apple has expanded the criteria for demonstrating financial stability. Software distributors can now qualify to launch alternative app marketplaces by demonstrating public company status, submitting audited financial statements, or securing qualifying venture capital funding.

The policy revision comes after European regulators issued a €500 million penalty against Apple for noncompliance with DMA regulations and warned of additional sanctions if terms were not rendered fair and transparent. The latest changes reflect Apple's attempt to settle regulatory disputes while maintaining oversight across its platform in Europe.