Peloton Unveils Three Treadmills and AI Running Tools in Turnaround Bid

Peloton introduced three new treadmill models and expanded artificial intelligence features within its Peloton IQ platform on Tuesday as part of an effort to restore revenue growth. The hardware lineup spans from the company's first folding model to high-end units equipped with motion-tracking cameras.

The relaunch comes as the connected fitness company attempts to overcome slowing subscription growth. Peloton has spent several years cutting costs, restructuring operations, and repairing its balance sheet after a post-pandemic slowdown, returning to profitability and improving cash generation even as revenue expansion remains stalled. Chief Executive Officer Peter Stern, who took the role in January 2025, faces pressure as shares have dropped 43% during his tenure, according to reporting by CNBC Business (https://www.cnbc.com/2026/09/22/peloton-announces-new-tread-peloton-iq-features.html).

The entry-level Tread Flex starts at $2,195, making it Peloton's lowest-cost unit among the new hardware and its first folding model, capable of contracting by nearly half its footprint. At the higher end, Peloton raised the price of the mid-tier Tread Vision by $200 to $3,495, while maintaining the flagship Tread+ Vision at $6,695.

Both premium models feature movement-tracking cameras that assess running form. The Tread+ Vision also includes a Sled Mode designed to apply up to 300 pounds of resistance for strength training, targeting participants in hybrid events such as Hyrox.

Alongside the hardware, Peloton is expanding its Peloton IQ software, which originally launched last year to provide personalized recommendations. The platform's new Run Analysis tool uses live video to evaluate running efficiency and offer real-time pacing, form, and heart-rate guidance. Chief Product Officer Nick Caldwell stated that the company is positioning its hardware, content, and data as an integrated training ecosystem.

Peloton is also expanding third-party integrations to attract competitive athletes. Adding to existing links with Apple Health, Fitbit, and Garmin Connect, the platform now connects with Whoop, allowing workout metrics to feed into the Whoop app. Outside the home market, Peloton has partnered with Spotify to distribute more than 1,400 wellness classes to Spotify Premium subscribers and is growing a commercial unit selling equipment to hotels, gyms, and residential buildings.

Wall Street remains cautious about whether hardware updates can offset software headwinds. Truist analyst Youssef Squali told CNBC Business that he expects revenue to remain muted due to subscriber headwinds, though he anticipates stronger performance next calendar year supported by product improvements and debt refinancing. Squali maintains a buy rating on Peloton stock with a $9 price target, compared to its Monday closing price of $4.95.