Disney Raises Disney+ and Hulu Subscription Prices Across Standalone and Bundled Tiers
Ad-free Disney+ rises to $21.50 per month in the service's fourth price increase in four years, while ad-supported standalone tiers climb to $12.50.
The Walt Disney Company has enacted a new round of price hikes across its streaming lineup, increasing monthly rates for standalone tiers and select bundles across Disney+ and Hulu. The changes represent the fourth price increase for Disney+ and its associated bundles over the past four years, according to reporting from Engadget (https://www.engadget.com/2266737/disney-and-hulu-are-getting-even-more-expensive-again/), which cited an initial report by Bloomberg.
Under the updated rate schedule, the standalone ad-free tier for Disney+ increases by 13 percent to $21.50 per month. The ad-free duo bundle combining Disney+ and Hulu rises by $2 to $22 per month, maintaining a pricing structure that sits at roughly half the cost of paying for both ad-free services independently.
Entry-level standalone tiers are also increasing. Disney+ with ads and Hulu with ads both rise from $12 to $12.50 per month. By contrast, Disney has left the monthly fee for its ad-supported dual bundle featuring both Disney+ and Hulu unchanged at $13 per month.
The price adjustments take effect immediately, with new subscribers seeing the higher rates on their upcoming bills. Engadget noted that it contacted Disney for further comment regarding the increases.
The recurring subscription hikes come amid broader content strategy realignments across Disney's direct-to-consumer services. While subscription costs have steadily risen, Disney+ has narrowed its original live-action pipeline. Marvel's 'Daredevil: Born Again' is scheduled to end after its third season in 2027, marking the final confirmed live-action Marvel television project currently announced outside of 'VisionQuest,' which is scheduled for release later this year. The platform's live-action Star Wars lineup is similarly sparse after the second season of 'Ahsoka' in January, shifting franchise output more heavily toward theatrical releases while Hulu continues to carry original productions like 'Alien: Earth' and 'Paradise' alongside next-day network television programming.
Sources
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