Apple's Upgrade Program Signals a Shift From Smartphone Ownership
Leasing and guaranteed buybacks could shorten replacement cycles, but the economics favor customers who already upgrade frequently.
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Leasing and guaranteed buybacks could shorten replacement cycles, but the economics favor customers who already upgrade frequently.
Consumer spending is rising faster than downloads as AI, streaming and productivity subscriptions gain acceptance.
Apple still set a quarterly services record, but regulatory pressure and softer gaming activity limited growth in key areas.